A Zalpha is a term used to describe those born on the cusp of these two generations – Generation Z and Generation Alpha.
What is a Zalpha?
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Screen and Social Media Use Amongst Young Aussies
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Three quarters of Gen Z and 72% of Gen Y indicate they struggle spending too much time on screens and technology.
Hybrid Worker FOMO and Emerging Trends in the New World of Work
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Many Australian workers are experiencing Video-conference FOMO – a fear of missing out on in-office conversations after a video conference.
The Costs of Working in Australia
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Work-related costs, such as transportation, lunches, education, and childcare, are weighing heavily on Australians.
Australia’s Ageing Population and the Future
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The aged care sector in Australia faces both a challenge and an opportunity. By 2050, it may need a workforce twice its current size.
How Young Australians are Shaping the Future of Shopping
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Young Australians are increasingly becoming ‘identity consumers,’ using their purchasing choices to express personal values and identity.
Where Australians Place Their Trust
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Australians are increasingly placing their trust in local businesses and charities/not-for-profits, say researchers at McCrindle.
Generation Alpha’s Economic Footprint
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In 2029, when Gen Alpha enters adulthood, their collective economic footprint is projected to surge past US$5.46 trillion.
Australia’s Migration Patterns: Home Near and Far
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Among the various cultures contributing to Australia’s multicultural fabric, the United Kingdom takes the lead…
Traits Imperative For Today’s Leader
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As indicated by today’s workers, there are some essential qualities that Australians are seeking in their leaders.