The Robots are Writing… It’s Time to Dial Up the Humanness

March 16, 2023

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At Work

In the age of robots, it’s become necessary to embrace our humanness more ever before, writes Michael McQueen.

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The Real Legacy of Tina Turner (And What Business Has Got To Do With It)

How to Get the Stubborn to Budge

November 21, 2022

beitsafedaniel

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Relationships

When someone is stubborn, our instinct is to bombard them with evidence. The better approach to persuasion is to start small.

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First Steps to Financial Freedom as a Couple

Why Repetition is a Powerful Tool for Marketers, Teachers and Leaders

October 12, 2022

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At Work

We should beware dodgy marketing ploys that gain traction via simple repetition, writes Michael McQueen. But repetition is a powerful tool for good, too.

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The Real Legacy of Tina Turner (And What Business Has Got To Do With It)

Stories Sell… Here is Why

September 26, 2022

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At Work

Storytelling is one of the hottest buzzwords of the last few years. As a tool of persuasion, its significance is hard to overstate.

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The Real Legacy of Tina Turner (And What Business Has Got To Do With It)

Why Virtual Reality Might be Our Best Shot at Restoring Human Empathy

September 19, 2022

beitsafedaniel

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At Work

First-hand experience is a difficult thing for marketers to offer people. However, virtual reality gives us a greater ability to offer it than ever before.

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The Real Legacy of Tina Turner (And What Business Has Got To Do With It)

5 Ways to Change a Mind… According to Reddit

September 9, 2022

beitsafedaniel

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At Work

What does it take to change a mind? This question has garnered much attention in recent years, as politics becomes more polarised and opinions more opposed.

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The Real Legacy of Tina Turner (And What Business Has Got To Do With It)

In a Diverse Cultural Landscape, Our Communication May Need to Slow Down

September 5, 2022

beitsafedaniel

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At Work

More cultural diversity means the pace of our communication may need to slow down, to ensure we communicate and engage with communities well.

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The Real Legacy of Tina Turner (And What Business Has Got To Do With It)

How’s Your Judgement? Here’s 3 Patterns You Might Recognise

May 6, 2022

beitsafedaniel

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There are a range of cognitive patterns which we all believe we are immune to, but experience all the same. Here are 3 you might recognise:

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The Real Legacy of Tina Turner (And What Business Has Got To Do With It)

The Power of Choice: Why Autonomy Is the Most Effective Motivator

March 28, 2022

beitsafedaniel

0

If people feel that their freedom is being infringed on, there is little doubt they will dig their heels in even harder.

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The Real Legacy of Tina Turner (And What Business Has Got To Do With It)

How the Charities and NFP Sector Is Changing; From Mass Marketing to Personalisation

March 23, 2020

beitsafedaniel

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The days of ‘set and forget’ generosity is on the decline with donors of all ages expecting a more personalised experience from charities and NFPs.

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As a Christian, I Went Down the A.I. Rabbit Hole. Here are 12 Things I Discovered